product design véronique baer logo

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I was briefed by "FRXSH" to make the design for their new premium blender.
It was important to me that the Base, which contains the motor unit and sits on a kitchen or bar counter top, appears as simple and elegant as possible. That's the reason for the matt white colour and the sleek shape. In contrast, the design of the bottles is more playful. Their materials are different, as are their functions, and they are intended to stimulate the individuality and creativity of their users.

© Véronique Baer, FRXSH 2011

whole set frxsh premium blender

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