product design véronique baer logo

holy smokepriest with holy smoke ash tray

every drag is a little sin


holy smoke in use

«Holy smoke» is a product I designed in a competition for the japanese tobacco company JTI. The aim was to create a pocket ashtray for europeans, to keep the streets cleaner.
«Holy smoke» expresses that smoking gets more and more banned out of public life. It puts the smoker's situation into a funny, but still critical context.

© Véronique Baer, ECAL 2011